In our last blog post about our process for optimizing websites, I mentioned some of the tools we use to measure metrics. In this post, I will go into more detail about these tools. (Note: This won’t cover all of the testing tools we use in a full cycle of…
There is an exciting change happening in the world of web design and it’s impacting the relationships people have with their websites. Clients no longer think about their websites as an online space to “design and dump” information. It used to be the case that organizations would launch a website…
No matter what business you’re in, there will always be someone who comes along claiming to do the same thing, but better. We posted an article a while back, called Using Customer Personas to Develop a Competitive Edge, looking at how to build websites based on the nuanced goals of…
With the constant growth in the New Media and Web development industry, it seems that many post secondary institutions are in a race to offer the quickest digital skills training programs that they can. “One year to gain certification in web design” sounds fantastic, and nine months sounds even better…
Premortems Are Vital to Our Process Talking about risk with new clients isn’t always glamorous – but neither is collecting the broken pieces of a failed project. When taking on a project of any scale, failure is always a possibility, but it’s one that we work hard to avoid. Risk…
What is a CMS anyhow? Both WordPress and Drupal are Content Management Systems (or CMS for short). A CMS is online software that allows non-technical people to manage a website and edit its content (this means text, images, graphics, calendars). Ease of Installation:WordPress is easier to install. WordPress is effective…
(This is a continuation of my previous blog post if you want to read the first part, Making Digital Sexy Part 1) Well, OK, you say, but how else can you get buy-in? One way to think about it is to realize that you have to take a longer run…
Looking to understand how human beings impact website design? It’s something we do every day. Make sure to leave us a comment if you like this article. Here’s a quote from Dorie Clark’s article on “Using Customer Personas to Develop a Competitive Edge”: It’s human nature: When we design products,…
The name Katherine Dodds has been synonymous with documentary filmmaking since before “impact producing” was a word. Kat seems to have written the textbook on how to successfully change minds using documentary film as her tool. As the founder and creative director of the independent social communications initiative Hello Cool…
Agentic sponsored the VIFF Impact Award with Story Money Impact. This year’s winner was “Just Eat It: A Food Waste Story” from filmmakers Grant Baldwin and Jenny Rustemeyer. If it’s not apparent, we believe that storytelling can be a powerful agent of change. Despite being hit every day with provocative…
Ok, imagine you are a digital strategist in a not-for-profit organization, and you’ve been working hard on a proposal to bring to your senior leadership team. It’s finally time to really use digital in a transformative way, and your proposal just rocks.ÊBut when you finally pitch your ideas, and even…
Sometimes we will receive website requests for proposals from organizations that do not post their budget. This is a problem for us because it makes it very difficult to respond appropriately to the request. Why?If you think about asking a general contractor to complete some renovations on your house, this…
Despite the explosion in social media and other online distractions and communication tools, search remains one of the most common online activities, cutting across all demographics. Young, old, rich, poor, all over the world – everyone searches.Ê And in the moment when they enter a query into a search engine…
Imagine that you have the need for a brain surgeon. Horrible I know, but imagine you do for the moment.Ê Then imagine that before your surgery, you said, “Listen, I know my brain pretty well, and I’ve met a lot of other brains in my life. I think you need…
In my previous post, I talked about what makes a great client, andÊI thought I would return to the subject as it is always an exchange of information that happens when we work with clients. You can readÊPart 1 of what makes a great client.One issue that I thought would…
Recently, ÊI was thinking about how does an organization be a “great” client in order to move a web project forward? It came up because I had to laugh at a recent post of comments that graphic designers in Ireland have received from clients that theyÊturned into posters (the polar…
I had the opportunity to be a part of a Broadband Symposium in Haida Gwaii this past Monday. It was organized by Art Lew of the Community Futures there. It was a great opportunity to hear from a large group of experts about the opportunities and challenges for communities that…
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