Event Plugins and Schema
If you work with a performing arts organization, you might very well use WordPress for your website. And if so, you might use a common plugin for ease of managing your concerts and other events. At CAPACOA, through the Linked Digital Futures project, I wrote an article to those that are interested in how these event plugins use structured data.
For those that don’t know, adding structured data to your website, usually in the form of a JSON-LD script hidden in the header of your webpage, gives Google and other search engines specific insight into what kind of content you have and how to display it in a useful and relevant way. Since search is a key way your concertgoers find performances, this question of structured data is extremely important.
Read the full article on CAPACOA’s blog: