How to Kiss Your Competitive Edge Goodbye

No matter what business you’re in, there will always be someone who comes along claiming to do the same thing, but better. We posted an article a while back, called Using Customer Personas to Develop a Competitive Edge, looking at how to build websites based on the nuanced goals of each individual customer. Developing a specialized competitive edge is critical in the digital space that we work within, which is why we found this month’s infographic from WSI Digital Marketing particularly fruitful.

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  • Author: Marissa Mills

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