Wild Salmon

Fraser Riverkeeper asked us to build a site that educates salmon consumers on the differences between farmed and wild salmon, and why wild salmon is a healthier and sustainable choice. The site features several mouth-watering, but easy-to-make recipes as a way to promote wild salmon.

Fraser Riverkeeper is non-profit licensed member of the International Waterkeeper Alliance, one of the worldÕs fastest growing grassroots environmental movements. The Fraser Riverkeeper is dedicated to protecting and restoring the Fraser River and its watershed, while ensuring BCÕs waters are safe to swim, drink and fish.
The challenge was to market a site, using SEO that would showcase delicious salmon recipes in a competitive online recipe environment. Highlighting the fact that these are specifically wild salmon recipes was important, in establishing how the site would be found and used, and how it was going to give users a unique experience.
We built a clean, sleek site that educates consumers on the differences between farmed and wild salmon, and we brought regionally well-known chefs onboard to showcase some of their tastiest recipes.

• Category: Environment and Social Justice