BC Adoption

This was an exciting project that took close to a year to fulfill. We rebuilt the entire site of BCAdoption.com including managing the organization’s move to a Constituent Relationship Manager (CiviCRM). It was an enormous effort for both Agentic and AFABC to rethink what the site needed to do and how it would be better. Building on a strong design and brand, we redesigned it from top to bottom and examined all of the major areas. Through content strategy, design, and SEO, we helped to manage and build this fantastic website. We’re really pleased with the results.
One of the most important decisions they made was to implement CiviCRM as this gave them a way to replace an outmoded CRM they were using that was limited to a desktop. This was a huge undertaking as it impacted all levels of the organization. It was also a huge opportunity to have a way to integrate future member activities, registration and donations in one place. In the end, this “one-stop” shop approach won out, and after a review of multiple CRMs, CiviCRM really came to the fore. An important consideration was that they wanted to be able to own and host all their data on their own servers, in Canada.

This implementation did not come without ups and downs. Specifically, it was an enormous amount of work from AFABC, Giant Rabbit (CiviCRM experts) and others involved. One key factor in the success was the ability of AFABC’s Susan Waugh to take on a lot of the custom configuration of the CRM as she was not only talented in databases, but as the operations manager, had an in-depth understanding of the data needed. This also needed to take place in a context of staff training and learning new technologies.

One of the most important decisions they made was to implement CiviCRM as this gave them a way to replace an outmoded CRM they were using that was limited to a desktop. This was a huge undertaking as it impacted all levels of the organization. It was also a huge opportunity to have a way to integrate future member activities, registration and donations in one place. In the end, this “one-stop” shop approach won out, and after a review of multiple CRMs, CiviCRM really came to the fore. An important consideration was that they wanted to be able to own and host all their data on their own servers, in Canada.Ê

Link to website

 

  • Client: Adoptive Families Association of BC
  • Year: 2013

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