Our work / Writers' Union of Canada

Client:

The Writers' Union of Canada

The project:

A complete site architecture and creative redesign streamlined a content-rich site for its large and vocal membership.

Link(s):

Context
Agentic proudly worked with The Writers' Union of Canada during this critical period when arts are being put under pressure in Canada.

Organization
With almost 2,000 members across the country, the Writers Union of Canada has been providing valuable programs, resources and services to published writers in Canada since 1973. Acting as a public advocate on behalf of members the Union promotes the rights, freedoms and economic well-being of all writers.

Challenge
The Writers' Union came to Agentic with a content-rich website full of advocacy and informational resources that are critical to their mission. But they faced a problem: their site housed so much critical material that was difficult to locate.

Solution
Agentic transformed the complex existing site structure into a clear and intuitive site design that clearly fulfills the needs of its community members. The elegant design is based on a solid content architecture with an intuitive secondary navigation. Whether you're a published book author, an aspiring writer or interested in learning more about Canada's top authors, there's something valuable you can find on writersunion.ca.

Impact
Union members immediately took advantage of the new benefits available to them in the redesigned site, publishing over 40 public announcements promoting their work since launch.