Our work / Survive the Blast


Global Zero

The project:

Survive the Blast uses Facebook to target your current city and nearby friends, walking you through a nuclear catastrophe in your area. Once you witness the horrific scene, you get the chance to rescue all your friends so that you will be renowned as the savior of your very own virtual fallout zone.


Survive the Blast was a digital media campaign on behalf of Global Zero, which is a non-profit focused on the elimination of all nuclear weapons.

Since its launch in Paris in December 2008, Global Zero has grown to include more than 400,000 citizens worldwide; developed a step-by-step plan to eliminate nuclear weapons, built an international student movement with more than 100 campus chapters in ten countries, and produced the acclaimed documentary film, Countdown to Zero.

Global Zero was looking to find a way to engage people in a different type of campaign. It was part of a larger campaign in Europe, and through Capulet Communications, the project was proposed and accepted. It was in three languages (English, French and German) and involved a complex interplay of video, Facebook integration and gamification elements.