Our work / Moms against Zika

40k Moms against Zika



The project:

We worked with PSI to develop "40,000 Moms against Zika" campaign to help pregnant women living in Zika impacted areas by honouring their mothers. It also was designed to list build.


Our hope was to develop a campaign to help PSI identify supporters. It was geared to people interested in supporting PSI's work helping women in developing countries tackle their most pressing health problems including threats like Zika. 

The idea was that for every mom honoured, PSI would dedicate a pregnancy wellness kit to a woman in an affected area. 

In the first day of the campaign, we saw conversion rates of 39%.