The David Suzuki Foundation came to us with a challenge. How could they engage people that cared about the ocean in a way that was different than throwing statistics at them? Well, we recognized that people sometimes have strong feelings about the ocean, but they don't always tie that to actually doing anything about it. So in collaboration with DSF staff, we came up with the number of ideas including Ocean Keepers. The concept was to create a recognizable concept that somebody could believe in, and tie these feelings about the ocean to action. So we asked people to answer some simple questions, like how they loved the ocean and what they like to do. Their answers create a customized shareable image on Facebook. You could literally create hundreds of different customized images. In the first three days of the campaign it was shared over 24,000 times, and almost 1000 people have committed to serious action to help oceans.
Even better, we have been asked to translate this project into French. This time, we are focused on the St. Lawrence River.