Our work / BC Adoption

Client:

Adoptive Families Association of BC

The project:

This was an exciting project that took close to a year to fulfill. We rebuilt the entire site of BCAdoption.com including managing the organization's move to a Constituent Relationship Manager (CiviCRM). Through content strategy, design, and SEO, we helped to manage and build this fantastic website.

Link(s):

This was an exciting project that took close to a year to fulfill. We rebuilt the entire site of BCAdoption.com including managing the organization's move to a Constituent Relationship Manager (CiviCRM). It was an enormous effort for both Agentic and AFABC to rethink what the site needed to do and how it would be better. Building on a strong design and brand, we redesigned it from top to bottom and examined all of the major areas. Through content strategy, design, and SEO, we helped to manage and build this fantastic website. We're really pleased with the results.

Context

AFABC had their old website for a few years, but it was based on an older database structure that wasn't keeping up with their new demands. They requisitioned a strategy first to look at how the site and their operations could move forward. Subject to funding, they finally embarked on the ambitious new plan with Agentic in the fall of 2012. As we progressed, we realized what an opportunity this was to reposition how AFABC could work with their members and expand and streamline their processes. 

The next stage in this project is to launch a way for members to update their own information and have a tighter control of their membership.

Challenge

One of the most important decisions they made was to implement CiviCRM as this gave them a way to replace an outmoded CRM they were using that was limited to a desktop. This was a huge undertaking as it impacted all levels of the organization. It was also a huge opportunity to have a way to integrate future member activities, registration and donations in one place. In the end, this "one-stop" shop approach won out, and after a review of multiple CRMs, CiviCRM really came to the fore. An important consideration was that they wanted to be able to own and host all their data on their own servers, in Canada. 

This implementation did not come without ups and downs. Specifically, it was an enormous amount of work from AFABC, Giant Rabbit (CiviCRM experts) and others involved. One key factor in the success was the ability of AFABC's Susan Waugh to take on a lot of the custom configuration of the CRM as she was not only talented in databases, but as the operations manager, had an in-depth understanding of the data needed. This also needed to take place in a context of staff training and learning new technologies.