Freaky Weather

Our newest launch is a new way to talk about climate change. Our client, Might Minds Ventures, wanted to think about a different way to speak to people about the impacts of global warming. Rather than preach to the converted, he took a new angle – and the result is Freakyweather.com. The website portrays the impacts of climate change as “freaky weather” and invites anyone to review and submit their freakiest weather. It’s a subtle way to get the Youtube viewer to think a little bit more critically about their environment.

• Author: Phillip Djwa